Insights
April 2023 Newsletter
By The Kaptcha Team
Spring has sprung! We have some excellent films bouncing around this month which we’re excited to share with you.
BAE Systems partnered with us to create an animation showcasing their product, ILAS; an augmented intelligence technology that makes sense of vast amounts of data to determine real-world situations. Click below to watch the full film.
Our hexagonal design concept visually represents the product’s inner workings, showcasing how it operates in an intuitive and engaging manner. Our team’s expertise in animation, design, and storytelling enabled us to create a clear and concise message that resonates with the audience. Working with Kaptcha ensured consistency across their showcase of films, maintaining the same visual language and tone throughout to reinforce BAE Systems’ branding and messaging.
Kaptcha Chronicles
This month, we’re rolling out the red carpet for our Creative Director, Rich Cousins, in the first of our Kaptcha Chronicles. This compelling series of films provide an intimate look into the lives of the team…
With over 30 years’ experience in the film-making industry, Rich has honed his own brand of visual storytelling, and now prides himself on the ability to craft a distinct sense of mood for each new project, no matter what the subject. His passion for cinematography, combined with his visual inventiveness has seen him win many awards.
Rich makes clients feel at ease with his positive, can-do attitude. He always keeps his focus on the clients’ objectives whilst looking to push the envelope creatively bringing together the expertise of his team. With unfailing good humour and approachability, Rich has the gift of being able to talk comfortably with people from all walks of life. We hope you enjoy the first of this series.
Pro Bono Film Project
It’s the final countdown… The application deadline for our pro bono film project is fast approaching.
Apply today so you don’t miss out on this amazing opportunity!
We hope you are enjoying stepping into Spring. The Kaptcha team look forward to discussing your next video project with you, soon.
We love to receive feedback on our offering here at Kaptcha. It provides guidance and reassurance on what works for our clients and highlights the strengths within our team. Below are some testimonials shared from a handful of our clients.
"Kaptcha are a partner for what we do. It's that creativity, that experience, that guidance that I get."
BAE Systems
"It's been a terrific tool for generating new business."
FMIFA
"They are all so professional. They are so quick to turn things around. I don't know how they do it."
Vanquis
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."
Albert Einstein
Richard Thomson
Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.
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