July 2022 Newsletter


Paul Shevel

By The Kaptcha Team

Here at the Kaptcha HQ we have been busy doing what we do best, making films, animations and executing live events. In this July 22 instalment of Kaptcha’s Client Newsletter we wanted to share three of our inspiring client films.

The last few months have been full of change and development. We have ventured into the Welsh Valleys with Legal & General, into the depths of Piccadilly with Fortnum & Mason and up into space with BAE Systems. Simultaneously we are undergoing some exciting changes internally.

We will be introducing a new team member shortly. We are currently on the hunt for a new Marketing & Sales Director to help with our steady growth here at Kaptcha.

Our very own Alice Thomson will also be returning imminently from her travels to work full time for Kaptcha. We look forward to having her back on our team and onboarding her onto some current as well as upcoming projects.

Take a look at some of our recent projects below:

Fortnum & Masons’ Manifesto film was a beautiful project. The film set out to deliver their manifesto for the new quarter directly from their employees, to their employees. The film was broadcast at their Spring Breakfast event which we also helped livestream internationally.

Alongside our clients we transformed one of their meeting rooms into a fabulous studio using white coloramas. Our creative team with the help of Fortnum’s’ dressed the set with hampers full of all sorts of immaculately packaged treats.

We had around fourteen employees take part in the film, which was met with an amazing reception during the Spring Breakfast event. Fortnum & Masons’ really do make joy!

BAE Systems – PMA Network Rail has been one of the many rewarding animations we have worked on recently. The amazing technology BAE Systems designs helps to digitalise many mundane jobs that previously took up thousands of working hours. Instead of computers replacing the role of people, this technology is actually freeing up employees to spend more time working on areas that count. Ensuring our railways are functioning in a safe and timely manner.

At Kaptcha we love working on animations as there really are no barriers when it comes to creativity. Technology makes the unthinkable possible, visually. We enjoy coming up with creative concepts that visualise and simplify often complex key messages.

Legal & General – Retirementors was another one of those projects that is just a joy to work on. At Kaptcha we love to tell stories of how businesses such as L&G are making a difference. It’s stories such as these that allow big companies to connect emotionally with their audience.

Stories like this also allow your employees to see the real world benefit their work is having on real people. This helps boost employee belief in your brand as well as helping people find purpose in their day to day work.

It was a joy to film with Legal & General customer Robert, whose humour and enthusiasm was completely infectious. We really hope this comes across in the film.

As always we want to say a huge thank you to our wonderful clients. We appreciate your constant support and look forward to seeing what the remainder of this year brings. Without you we would not be here.

If you have any upcoming projects you would like to discuss please fire Richard Thomson an email. We would love to catch up and discuss bringing your next big idea to life!

Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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Articulating your company’s response to the challenge of our lifetimes.


What story do you want to tell about the climate challenge?

We all recognise that it is time for action on climate change. With Glasgow hosting COP26, Britain has got the world’s attention: as a nation, we are committed to playing our part in driving down emissions.

And businesses are a powerful force in redressing the balance. UK plc can already tell stories of true transformation, and many companies have put sustainability at the heart of their operations.

Engaging, well-told stories of innovative thinking and committed action will hold great power with customers and talent alike.

At Kaptcha, we produce films for highly respected companies which bring their purpose to life. More than ever, that purpose now includes a response to the climate challenge.

Take a look at the film below, to see how we helped Legal & General communicate their message with integrity, sensitivity and commitment.


The L&G story.

“The investments we make are not just good for us, but the world. And that’s a promise.”

Over the coming decade, protecting the planet will not just be a corporate priority, it will demand careful communication.

Businesses must show genuine commitment to the road to Net Zero. They must present a way forward which consumers can believe in. They must differentiate from competitors, and give comfort to those finding change painful.

Our film for Legal & General is mindful of all these issues. Our script aligns pensions and the environment: they are both long-term concerns, and we show that L&G takes its role as custodian seriously, whether for its customers’ money, or for their futures.

And our screenplay makes “thinking about the future” an intensely personal story, showing that the effort we all make to protect the planet, as individuals or as corporate giants, is felt by every customer.

Why purpose?

Navigate for the long term

An extraordinary 100% of CEOs – up from under 40% in 2019 – agree that other stakeholder groups are more important than shareholders.

Attract the best talent

CEOs report that finding the right people will be their #1 challenge in the next five years. 77% of Millennials consider a company’s culture – including its approach to sustainability – before making an application.

Thrive with technology

CEOs continue to see technology as the most productive area for value creation. Purpose-led CEOs are twice as likely to feel they have created value through technology.

Grow in challenging times

CEOs with a clearly-defined purpose are 5-% more likely to feel that they have created new value through expansion or acquisition.

Statistics from BrandPie 2020 CEO Purpose Report.

Your story.

Let's talk.

We meet the people. We capture the moment. And we tell the story, with expertise, passion and integrity.

Because we think that what motivates you and your team to get out of bed every morning is going to be interesting to a world of other people, too. Those are the stories we tell.

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