Insight by Richard Thomson

Powerful video can still be created during COVID-19. Many options remain open that do not require physical contact.

Here are a few ideas to help keep employees motivation high during this period of uncertainty.

IDEA 1 - Weekly CEO update

Things are moving quickly- and your people want to be kept updated. But sometimes an email just doesn’t cut it. Video allows your people to look the boss in the eye and connect on a human level. A regular, short sum-up video from your CEO or ExCo team can quickly let them know what’s happened in the business over the last week and what the focus is for the week to come. It can be filmed remotely and edited together with b-roll, text and graphics.

IDEA 2 - Something you’ve never done before…

Ask your people (UK and around the globe) to send in a short user-generated video clip sharing one work related activity they have done because of the crisis – that they have never done before! The clips are collated, edited to music and the final film subtitled. These can be filmed by a member of their household or self-filmed on smartphone/webcam. Examples could include –

  • Conference call while ‘Draw with Rob’ & pre-schooler busy drawing in the background
  • Using an ironing board as a desk
  • Dressing for the day (waist up)
  • Reaching out to old associates via Zoom

IDEA 3 - Top tips for working from home

What are your employees’ top tips for working from home? How do they manage their time, wellness and mental health, how much is too much news? Tips could include –

  • Agree a weekly work schedule with your partner
  • Have a dedicated space to work
  • Remember to feed the dog
  • Take a five minute break every 25 minutes
  • Schedule two sets of deep work throughout the day

IDEA 4 - Whose desk is it, anyway?

This isn’t a video idea but still a great idea for team-building, on a Friday afternoon or during a coffee break. Each person takes a picture of their work desk, including one clue as to who they are… this is then sent to the coordinator. Coordinator then shares them. Everybody in the team has to guess whose desk belongs to who.

Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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