At Kaptcha we create and produce videos. Films that stir emotion and inspire action.
Our clients tell us our films work. We think this is because we place human emotion at the core of every story we make.
"People have really connected with the film on an emotional level. And the creative treatment has helped the story feel authentic to Aviva – it doesn’t come across as overly-produced or artificial, and that’s critical when dealing with such an emotive subject.”
We’re here for all your video needs – not just filming and editing, we are here to help you create that human connection with your audience. As long as it’s video, we have the solution.
Let’s Kaptcha your story together.
With lockdown restrictions starting to change, there’s a wide range of filming options available, from fully remote production to trained location crews - and everything in between.
Each option caters for different needs while keeping your people safe within UK government guidelines. Most importantly, you can be sure the end result will build the emotional connection you need to land the message with your audience.
Here are the options we currently recommend:
With zero direct personal contact, Kaptcha guides your interviewees and presenters online to the best setup with the equipment they have available. Alternatively, we can provide a microphone for delivery to your spokesperson’s home for professional quality audio. This option can also be used to shoot cutaways of activities or remote locations.
We safely shoot location footage of building exteriors or work processes, combined with interview material using the remote filming option. This option also involves no direct personal contact.
Where your internal guidelines allow, we send a small crew trained in the safe working practices used by broadcasters. Our crews have been shooting safe interviews throughout the lockdown for news broadcasters, and use the same processes for this option.
We re-edit existing footage, including raw footage from your previous projects, user generated content and commercial archive material. Animation is another way to work around location restrictions.
We produce a live virtual event to bring your people together, mixing edited videos into the live stream.
Right now, there are some amazing stories out there, and your people are making tremendous sacrifices to help people in need. We can film those stories now, before they disappear – even if you don’t use the footage until later.
We help companies create more emotional connections with their audiences. What inspiring stories should we safely gather for you?
Have you noticed how brands are tapping into user-generated content from our time in lockdown for their advertising?
Some brands are collating emotive user-generated from social media to support their company narrative – like this film from Oreos
While others are going out to their people or customers asking them to send in material in response to a simple brief – like this film from Tesco.
And of course user-generated is just as powerful for internal films for your people as well.
If YOU want help producing a user-generated film – from brainstorming the creative idea, to writing a simple brief for potential contributors, editing the material to getting clearances for a commercial music track – you know what to do…
Get in touch with Kaptcha ASAP
For global organisations, communicating with your people and keeping them updated and motivated is now more important than ever.
Face to face has traditionally been the most powerful way of doing that but, let’s face it, there’s not going to be much of that in the near future.
Video is the next most powerful and engaging way of communicating with a large workforce and strengthening your community. Video conference calls are great for information exchange but rarely engage emotions.
So for key messages, how do you produce powerful, memorable video when people can’t be in close contact? Here are four ways you can get compelling video content made and delivered – safely and cost-effectively.
OPTION 1 – Talking Heads
You CAN still film interviews, even if the crew can’t safely visit your premises.
Online video technology has improved exponentially in recent years, to the point where it can be used for so much more than conference calls.
It works like this. The interviewee gets set up with their laptop and we help them make the most of the location. This includes framing, light, audio and background. Once the setup is complete, we film remotely over the internet. Our director can still direct the performance and the Comms or Marketing director can still join to check the messaging.
Existing company B-roll or library stock footage can be used, combined with music, to add pace and variety. Our bespoke process means we can edit these and turn them round quickly – within 24 hours if needs be (with or without subtitles) so you can communicate in a quick and timely manner with your people.
Talking heads are the bedrock of so many brand and corporate films. Fortunately, with a bit of smart thinking, they still can be.
OPTION 2 – Animations
The good news about animation is it requires no physical contact between people to deliver.
Animations can be voiceover-led, avoiding direct contact with the voice over artist, or in the same style as this film below. It uses a real interview with animation on top to tell a great story.
Capturing a great audio story is the start of the process. From there we can use simple 2D or more involved 3D animation to make your film.
OPTION 3 – User Generated Content (UGC)
So your people are now mainly working from home, but that doesn’t mean they can’t have a voice. In fact, it could be a golden opportunity to gather powerful video stories for now and the future.
The best UGC on platforms like Twitter does that, but that’s selected from millions of ineffective videos. So how do you give yourself the best chance of gathering video that is authentic and on brand in these circumstances?
We can guide you and your people on how to film themselves, or get their family to film them, using their smartphones to tell their stories in the most powerful ways. Whether it’s a story about going above and beyond in these challenging times, or many colleagues from around the globe intercut into one film telling of their experiences, user generated can be powerfully structured and edited to tell your company’s most inspiring stories.
OPTION 4 – Library footage and/ or existing company B-roll
Many companies have existing B-roll that can be edited together with a voice over and/or dynamic typography to deliver key messages. Like this film from BAE.
But what if you don’t have any existing footage? Stock libraries like Adobe, Shutterstock and Pond 5 have a huge wealth of moving images and photos that can be used to support your communications.
These can be used in so many ways. From hints and tips for working from home to staying safe and well being.
It’s worth remembering that all these options can be delivered without necessarily sacrificing the quality your audience has come to expect from your comms.
We are monitoring how comms professionals use video during the coronavirus lockdown and will share further ideas as we find them. If you’d like a chat about using video during these extraordinary times, get in touch for simple, helpful ideas you can put into practice yourself.
Powerful video can still be created during COVID-19.
Many options remain open that do not require physical contact.
Here are a few ideas to help keep employees motivation high during this period of uncertainty.
IDEA 1 - Weekly CEO update
Things are moving quickly- and your people want to be kept updated. But sometimes an email just doesn’t cut it. Video allows your people to look the boss in the eye and connect on a human level. A regular, short sum-up video from your CEO or ExCo team can quickly let them know what’s happened in the business over the last week and what the focus is for the week to come. It can be filmed remotely and edited together with b-roll, text and graphics.
IDEA 2 - Something you’ve never done before…
Ask your people (UK and around the globe) to send in a short user-generated video clip sharing one work related activity they have done because of the crisis - that they have never done before! The clips are collated, edited to music and the final film subtitled. These can be filmed by a member of their household or self-filmed on smartphone/webcam.
Examples could include -
• Conference call while ‘Draw with Rob’ & pre-schooler
busy drawing in the background
• Using an ironing board as a desk
• Dressing for the day (waist up)
• Reaching out to old associates via Zoom
IDEA 3 - Top tips for working from home
What are your employees’ top tips for working from home? How do they manage their time, wellness and mental health, how much is too much news? Tips could include -
• Agree a weekly work schedule with your partner
• Have a dedicated space to work
• Remember to feed the dog
• Take a five minute break every 25 minutes
• Schedule two sets of deep work throughout the day
IDEA 4 - Whose desk is it, anyway?
This isn’t a video idea but still a great idea for team-building, on a Friday afternoon or during a coffee break. Each person takes a picture of their work desk, including one clue as to who they are… this is then sent to the coordinator. Coordinator then shares them. Everybody in the team has to
guess whose desk belongs to who.