At Kaptcha we help companies create more emotional connections with their audiences.
We make films that work. Films that connect with people. Films that stir emotion and inspire action.
We’re here for all your video needs – not just filming and editing. As long as it’s video, we have the solution.
Our team is built around award-winning BBC executives, directors and crew. We give a full end-to-end service – creative and strategic thinking, combined with huge editorial experience from the broadcast TV world.
Let’s Kaptcha your story together.
For global organisations, communicating with your people and keeping them updated and motivated is now more important than ever.
Face to face has traditionally been the most powerful way of doing that but, let’s face it, there’s not going to be much of that in the near future.
Video is the next most powerful and engaging way of communicating with a large workforce and strengthening your community. Video conference calls are great for information exchange but rarely engage emotions.
So for key messages, how do you produce powerful, memorable video when people can’t be in close contact? Here are four ways you can get compelling video content made and delivered – safely and cost-effectively.
OPTION 1 – Talking Heads
You CAN still film interviews, even if the crew can’t safely visit your premises.
Online video technology has improved exponentially in recent years, to the point where it can be used for so much more than conference calls.
It works like this. The interviewee gets set up with their laptop and we help them make the most of the location. This includes framing, light, audio and background. Once the setup is complete, we film remotely over the internet. Our director can still direct the performance and the Comms or Marketing director can still join to check the messaging.
Existing company B-roll or library stock footage can be used, combined with music, to add pace and variety. Our bespoke process means we can edit these and turn them round quickly – within 24 hours if needs be (with or without subtitles) so you can communicate in a quick and timely manner with your people.
Talking heads are the bedrock of so many brand and corporate films. Fortunately, with a bit of smart thinking, they still can be.
OPTION 2 – Animations
The good news about animation is it requires no physical contact between people to deliver.
Animations can be voiceover-led, avoiding direct contact with the voice over artist, or in the same style as this film below. It uses a real interview with animation on top to tell a great story.
Capturing a great audio story is the start of the process. From there we can use simple 2D or more involved 3D animation to make your film.
OPTION 3 – User Generated Content (UGC)
So your people are now mainly working from home, but that doesn’t mean they can’t have a voice. In fact, it could be a golden opportunity to gather powerful video stories for now and the future.
The best UGC on platforms like Twitter does that, but that’s selected from millions of ineffective videos. So how do you give yourself the best chance of gathering video that is authentic and on brand in these circumstances?
We can guide you and your people on how to film themselves, or get their family to film them, using their smartphones to tell their stories in the most powerful ways. Whether it’s a story about going above and beyond in these challenging times, or many colleagues from around the globe intercut into one film telling of their experiences, user generated can be powerfully structured and edited to tell your company’s most inspiring stories.
OPTION 4 – Library footage and/ or existing company B-roll
Many companies have existing B-roll that can be edited together with a voice over and/or dynamic typography to deliver key messages. Like this film from BAE.
But what if you don’t have any existing footage? Stock libraries like Adobe, Shutterstock and Pond 5 have a huge wealth of moving images and photos that can be used to support your communications.
These can be used in so many ways. From hints and tips for working from home to staying safe and well being.
It’s worth remembering that all these options can be delivered without necessarily sacrificing the quality your audience has come to expect from your comms.
We are monitoring how comms professionals use video during the coronavirus lockdown and will share further ideas as we find them. If you’d like a chat about using video during these extraordinary times, get in touch for simple, helpful ideas you can put into practice yourself.
Powerful video can still be created during COVID-19.
Many options remain open that do not require physical contact.
Here are a few ideas to help keep employees motivation high during this period of uncertainty.
IDEA 1 - Weekly CEO update
Things are moving quickly- and your people want to be kept updated. But sometimes an email just doesn’t cut it. Video allows your people to look the boss in the eye and connect on a human level. A regular, short sum-up video from your CEO or ExCo team can quickly let them know what’s happened in the business over the last week and what the focus is for the week to come. It can be filmed remotely and edited together with b-roll, text and graphics.
IDEA 2 - Something you’ve never done before…
Ask your people (UK and around the globe) to send in a short user-generated video clip sharing one work related activity they have done because of the crisis - that they have never done before! The clips are collated, edited to music and the final film subtitled. These can be filmed by a member of their household or self-filmed on smartphone/webcam.
Examples could include -
• Conference call while ‘Draw with Rob’ & pre-schooler
busy drawing in the background
• Using an ironing board as a desk
• Dressing for the day (waist up)
• Reaching out to old associates via Zoom
IDEA 3 - Top tips for working from home
What are your employees’ top tips for working from home? How do they manage their time, wellness and mental health, how much is too much news? Tips could include -
• Agree a weekly work schedule with your partner
• Have a dedicated space to work
• Remember to feed the dog
• Take a five minute break every 25 minutes
• Schedule two sets of deep work throughout the day
IDEA 4 - Whose desk is it, anyway?
This isn’t a video idea but still a great idea for team-building, on a Friday afternoon or during a coffee break. Each person takes a picture of their work desk, including one clue as to who they are… this is then sent to the coordinator. Coordinator then shares them. Everybody in the team has to
guess whose desk belongs to who.
According to a recent report by Forbes, employees trust their employer for information on COVID-19 (63%) more than they trust their government (58%). It’s a good indication of how honest and helpful employer communication is highly valued.
We’re less than two weeks into lockdown in the UK and conventional comms and channels have been thrown out of the window. If there was ever a time in your comms career to try something new, now is the time. This is comms time to shine.
There for your employees…
Part of Internal comms job is to help your employees get through this – both practically and mentally. Now’s the time to be community organisers/ to be the glue that holds the organisation together. Your employees want to hear from their leadership, but they also want to hear from their colleagues. Amongst the daily COVID-19 reports, they want stuff that will make them smile, make them laugh and make them feel connected. Here are just a few examples of what companies employees are doing to keep connected:
· 'Staying connected' weekly packaged video news flash.
· Virtual coffee mornings
· Employee led yoga and fitness classes
· 10k April walking challenge
· Employee cooking club
· 4pm Friday drinks
· And of course, see our suggestions in our other blogs for great user-generated content during COVID-19
… and there for your leaders
76% of comms people believe that this has had a positive impact on their relationship with leaders. Comms professionals are there to help work with their leaders to show what to do and how to do it - there to help them shape the messages they want to get across. Leadership need to give their employees facts, but more than anything they need to give them reassurance and empathy. One thing that hasn’t changed is the importance of clear and purposeful comms.
What – what do you want them to know
So what – why does it matter to them
Now what – what do you want them to do with that information?
So come on all you Comms professionals, this is your time to shine
So now your film is in great shape, how do you make the most of the post?
1. Go native
Linkedin likes it best when you post natively to the platform. This means you take your video file and attach it to your post, rather than putting a link to another platform like YouTube or Vimeo into your link). If you can, then post natively.
2. Start fast
Get momentum on your film in the first hour as Linkedin will then push it to more viewers’ timelines. The Linkedin algorithm does keep changing, but if you can get 10 likes and comments in the first hour after you post then you’ll get a boost. Ask 10 or more people on your team to like and/or comment soon after you post.
3. Tagging and timing
The most popular times to browse Linkedin are the morning and evening commute times, around 7.30 to 8.30am and then 5 to 6pm. If you post around or just before these times then you stand a better chance of more people seeing your post quickly. Don’t forget to allow for the time zone where your audience is based. Use relevant hashtags in the text, it will help people find your films.
4. Go where the audience is
If your company has a following, post on its Linkedin page. To get additional views of your film get some of your people to post the film on their own Linkedin profiles. Make sure they have the original film file so they can post natively.
5. Words count
The text you put in your post can grab people’s attention to make them want to watch the film. Think of your first line of text as an advert for your film. This poststarts: ‘Lynne Hanner is an amazing woman.’ Break text in the post into short lines. It’s easier to read and Linkedin likes the fact that more space is taken up.
So now you’re all set to start filming and get posting! For any questions, contact me on LinkedIn or firstname.lastname@example.org