Insight by Richard Thomson

How to make engaging talking heads and user-generated video

Clear, timely and transparent communication from leadership AND from your people really matters at the moment.

But – while the appetite for content is rising – budgets are being reduced or frozen.

So now is a good time to be creating content yourself.

We present practical tips on two of the main short-form video styles that you or your people could film themselves.

  • Talking heads
  • User-generated videos

Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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