Insight by Richard Thomson

Why is presenting important today?

The coronavirus outbreak has forced many business events, sales meetings and presentations to be postponed or even cancelled altogether. So organisers are turning to online presentations, webinars and live streamed events to fill some of the gaps.

As a speaker, presenting on camera – either on a pre-recorded video or on a full-blown live-streamed event – is very different from in a room face to face or from a stage.

Whether your goal is to motivate people around company purpose or sell your product or service, your ability to present with confidence on camera is YOU – bringing your message in a different way to your clients and customers.

This in an excerpt of a Kaptcha insight.

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Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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