The client

Established in 1836, Legal & General (L&G) is one of the UK’s leading financial services groups and a major global investor, with international businesses in the US, Europe, Middle East and Asia.

With £1.3 trillion in total assets under management, they are the UK’s largest investment manager for corporate pension schemes and a UK market leader in pension risk transfer, life insurance, workplace pensions and retirement income.

The brief

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Creative with Purpose

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Kaptcha were magnificent to work with, helping us to craft not only an engaging visual analogy and storyboard but also subtly different versions of the final video to cater for our different distribution channels and audiences. Working to a tight timescale and strict budget, Kaptcha went above and beyond in every aspect, delivering a video which we are extremely proud of and that has received unanimously positive feedback from our key stakeholders.

“I think this is really good – the language, tone, imagery are all very engaging and relevant, and tie together really nicely.”

Chief Operating Officer, Legal & General


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