Insight by Richard Thomson

So now your film is in great shape, how do you make the most of the post?

1. Go native

LinkedIn likes it best when you post natively to the platform. This means you take your video file and attach it to your post, rather than putting a link to another platform like YouTube or Vimeo into your link). If you can, then post natively.

2. Start fast

Get momentum on your film in the first hour as Linkedin will then push it to more viewers’ timelines. The Linkedin algorithm does keep changing, but if you can get 10 likes and comments in the first hour after you post then you’ll get a boost. Ask 10 or more people on your team to like and/or comment soon after you post.

3. Tagging and timing

The most popular times to browse Linkedin are the morning and evening commute times, around 7.30 to 8.30am and then 5 to 6pm. If you post around or just before these times then you stand a better chance of more people seeing your post quickly. Don’t forget to allow for the time zone where your audience is based. Use relevant hashtags in the text, it will help people find your films.

4. Go where the audience is

If your company has a following, post on its Linkedin page. To get additional views of your film get some of your people to post the film on their own Linkedin profiles. Make sure they have the original film file so they can post natively.

5. Words count

The text you put in your post can grab people’s attention to make them want to watch the film. Think of your first line of text as an advert for your film. This post starts: ‘Lynne Hanner is an amazing woman.’ Break text in the post into short lines. It’s easier to read and Linkedin likes the fact that more space is taken up.

So now you’re all set to start filming and get posting! For any questions, contact me on LinkedIn or

Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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