Insight by Richard Thomson

Have you noticed how brands are tapping into user-generated content from our time in lockdown for their advertising?

Some brands are collating emotive user-generated from social media to support their company narrative – like this film from Oreos.

While others are going out to their people or customers asking them to send in material in response to a simple brief – like this film from Tesco.

And of course user-generated is just as powerful for internal films for your people as well.

If YOU want help producing a user-generated film – from brainstorming the creative idea, to writing a simple brief for potential contributors, editing the material to getting clearances for a commercial music track – you know what to do…

Get in touch with Kaptcha ASAP.

Richard Thomson

Richard is CEO of Kaptcha. He cut his teeth at the BBC, where he directed some of their biggest and most engaging shows including Top Gear, Crimewatch and Holiday. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today he harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external - feel and think.

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