We make creative visual content that captivates and inspires change.
Whether we’re creating a film, designing an animation, live -streaming a conference or providing media training, we know what it takes to spark an emotional connection and boost your reputation.
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'Your corporate video will represent your company and should have the power to inspire action. You’ve carefully selected your shots, script, and visuals — but what about the music? Music can be what transforms your video from ordinary to alluring. Here are some tips to help you choose the perfect tracks for your corporate video project.
Define an Emotional Target
Ask yourself how you want your audience to feel when they watch your video. Do you want to invoke a sense of urgency? Do you want to lift their mood? Do you want to make them feel the pain of a particular problem? Different genres of music affect the listener in different ways. Take the time to learn some helpful guidelines about how music interacts with mood.
Use Examples for Inspiration
If you’re new on the video production scene, or you just need some inspiration, turn to examples of professionally made corporate videos and pay attention to how they utilize music. Some have inspirational BGM music in the background, while others turn up the volume at certain points to serve as a transition. Also, note things like instrumentation and pace and how these are working in the videos. YouTube is a treasure trove of corporate videos, and this short list of videos from Video My Business is a good source of guidance.
Turn to a Library to Find Your Tracks
Once you have a firm idea in mind about what type of music you want, it is time to start searching for the right track. Turn to an affordable solution, such as a stock music library, that has tunes to match every mood and project. A royalty free music library has hundreds of tracks you can preview before making that purchase — that might be just what you need for your business background music.
Experiment With Pace
The tempo of your stock music will affect how viewers respond to your video. Fast music conveys a sense of urgency, while slow music may evoke sadness or encourage relaxation. If you find a track you like, but think that the pace isn’t quite right, use a free tool like MP3 Speed to adjust it. Not all tracks will still sound good when you play with the tempo, so you might have to choose a different piece after you experiment.
Test and Tweak
Insert your music into your video and judge how the audio and visual elements work together. If you find that the track you chose overpowers the dialogue, you can turn the music down, but the frequencies of the sounds may still interfere with each other. This guide from Vashi Visuals teaches you how to tweak your audio elements, so they mix flawlessly. If you don’t like the background music after you mix it with the dialogue, you may need to hunt for a different piece of library music. Choosing the perfect music for your corporate video production can take your project to the next level. Define your emotional target, reference good examples, find a track you like, and then tweak it to mesh with the other elements in the video. Following these tips will get you a beautifully finished project in no time!'
We're often challenged to make films about subjects that initially may not sound as exciting as some others - so this article by Comms Expert Helen Deverell really resonated with us. We use a lot of her tips in a similar way when making films on similar subjects for our clients.
Trying to engage people with a notoriously dry but incredibly important topic? Look no further…
Data compliance, security awareness, money laundering – there are certain topics that strike fear into the heart of even the most optimistic internal communicator. Here, Helen Deverell looks at how we can bring seemingly dull topics to life.
It sounds obvious but the ‘why’ is so often forgotten when communicating mandatory actions. Yes, people need to complete their money laundering e-learning module, but you might have to chase them less if they understand why it’s so important and how it might affect them personally.
For example, in a previous role I did anti-bribery training. I had reluctantly done it because I was told I had to and didn’t think it affected me at all. A few months later an agency that was pitching for some work with us started sending me gifts and offering me tickets to Wimbledon. Suddenly my training seemed very relevant.
If I’d had a relevant scenario like that shared with me before I would have approached the training completely differently.
What’s in it for me?
Relating dry topics to something more personal can encourage positive behaviours. For example, you’re communicating about how to keep confidential information secure. Why not also provide advice or guidance for employees to share with vulnerable elderly relatives who are often targeted by fraudsters wanting their personal information?
Or if you’re communicating how to keep premises secure through things like avoiding tailgating, always wearing your ID badge etc, you could organise a lunch ‘n learn for people to hear about how to use the latest technologies to help protect their own homes.
As we all know, storytelling can be a powerful way of bringing information to life. There’s often a temptation with dry topics to share the consequences of taking the wrong action. However, you’re more likely to have an impact if you share stories of people doing the right thing. For example, how a potentially negative scenario was prevented through someone demonstrating the right behaviours.
In the past, I’ve also used animations to tell stories. We created a character who kept finding themselves in security scrapes with unfortunate consequences. It was always humorous and a bit tongue in cheek but got across an important message.
Stories help people understand the range of scenarios that might occur – things they might not have even considered as being problematic. And remember there are a range of ways to tell stories from blogs, articles, videos, face to face, animation, etc so spend time considering the best channel to bring it to life.
Choose your language carefully
So often the language around dull topics can be off-putting. For example, the word whistleblowing has connotations of being a snitch.
We need to eliminate the jargon and make it human. I recently heard about Rio Tinto, one of the world’s largest metals and mining corporations, and how they’d changed the name of their whistleblowing hotline to ‘’Talk to Peggy’. Peggy is a real person who heads up Ethics and Integrity. As a result, they saw calls to their hotline increase substantially. Just a simple name change, but it made it seem far more human and accessible.
Also review the wording in some of your policies – do they help people to do the right thing or do they just tell people what they must not do under any circumstances? When we write policies, we forget we’re writing them for human beings; our tone becomes formal, our sentences long and passive, the word ‘must’ creeps in everywhere and the final result is a five-page document that no one is ever going to read.
While the creation of policies is often out of our remit, there’s nothing stopping you working with other departments to help them shape them into something more palatable. After all, there’s little point in doing a fantastic, engaging campaign if the policies you’re directing people to completely jar with your tone and message.
Hopefully you’re now convinced that dull topics can be interesting, you just need to think a bit differently about them. We’d love to hear how you’ve brought dry topics to life in your organisations – share your experienced with us on Twitter!
With lockdown restrictions starting to change, there’s a wide range of filming options available, from fully remote production to trained location crews - and everything in between.
Each option caters for different needs while keeping your people safe within UK government guidelines. Most importantly, you can be sure the end result will build the emotional connection you need to land the message with your audience.
Here are the options we currently recommend:
With zero direct personal contact, Kaptcha guides your interviewees and presenters online to the best setup with the equipment they have available. Alternatively, we can provide a microphone for delivery to your spokesperson’s home for professional quality audio. This option can also be used to shoot cutaways of activities or remote locations.
We safely shoot location footage of building exteriors or work processes, combined with interview material using the remote filming option. This option also involves no direct personal contact.
Where your internal guidelines allow, we send a small crew trained in the safe working practices used by broadcasters. Our crews have been shooting safe interviews throughout the lockdown for news broadcasters, and use the same processes for this option.
We re-edit existing footage, including raw footage from your previous projects, user generated content and commercial archive material. Animation is another way to work around location restrictions.
We produce a live virtual event to bring your people together, mixing edited videos into the live stream.
Right now, there are some amazing stories out there, and your people are making tremendous sacrifices to help people in need. We can film those stories now, before they disappear – even if you don’t use the footage until later.
We help companies create more emotional connections with their audiences. What inspiring stories should we safely gather for you?
Have you noticed how brands are tapping into user-generated content from our time in lockdown for their advertising?
Some brands are collating emotive user-generated from social media to support their company narrative – like this film from Oreos
While others are going out to their people or customers asking them to send in material in response to a simple brief – like this film from Tesco.
And of course user-generated is just as powerful for internal films for your people as well.
If YOU want help producing a user-generated film – from brainstorming the creative idea, to writing a simple brief for potential contributors, editing the material to getting clearances for a commercial music track – you know what to do…
Get in touch with Kaptcha ASAP