Know Your Enemy

Barclays

Know Your Enemy

How a game-changing creative is keeping ordinary people safe online.

The client

Barclays is a global banking brand, and like all banks wants to keep its customers safe online.

The brief

It’s rare at Kaptcha we produce a seven minute film.

But this was special: for Barclays to be heard above the noise of other online security advice, we enlisted a key figure from the Anonymous hacking collective for a hair-raising, shock-a-minute interview which viewers are unlikely to forget.

Creative with Purpose

In this edge-of-your-seat interview, our tame hacker spills the beans on the techniques used by malicious actors – including a jaw-dropping moment where he presents our interviewer with his own personal details.

We used a raft of techniques to visually raise the tension, including constant movement, a jarringly cinematic corporate set and wide shots which showed our cameras moving, breaking the barrier between viewer and participants. Our sole purpose was to engage people of all walks of life on this crucial subject to make them aware of cybersecurity challenges and give them advice on protecting themselves.

Testimonial

“You have been a brilliant partner to us. The latest version of the film is intriguing and I remain in awe of your ability to create these materials in such a short space of time!”

Head of Employee Communications, Barclays


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We meet the people. We capture the moment. And we tell the story, with expertise, passion and integrity.

Because we think that what motivates you and your team to get out of bed every morning is going to be interesting to a world of other people, too. Those are the stories we tell.

Let’s talk about your story. Email hello@kaptcha.tv or call us on 020 7483 4491.

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Meet The Game Changers

Barclays

Meet The Game Changers

How we communicated diversity for one of the world’s most successful marketing partnerships.

The client

Barclays is a diversity champion and has been associated with football’s Premier League for over 20 years.

The brief

Barclays is using the power of its top-flight football reach to promote diversity with its “Game Changing” campaign.

The bank approached Kaptcha to make a film featuring BBC’s Alex Scott, to head up a publicity drive featuring Women in Football and Barclays’ role in supporting them.

Creative with Purpose

‘Meet The Game Changers’ is a series profiling key women involved in football, on and off the pitch.

Proud to help our client live their values, to make the headline film, we used an all-female 12-person crew (film has been too male-oriented in the past, too!)
Despite being able to use a premier league stadium for the shoot and only having one day of filming, we also used grassroots footage to show that progress happens from the ground up.

The result is a teaser film which drives interest, promotes women in football and proudly bears the Premier League logo.

Impact

Barclays is the lead sponsor of the Women’s Super League, Europe’s first fully professional women’s football league, and also the lead partner to Women in Football.

This film is designed to support and champion these relationships at the heart of the women’s game.

Testimonial

“Working with Kaptcha was a really great experience. The dedicated nature of the team was fantastic, and from a client service perspective I couldn’t have asked for a more engaged and collaborative team. Working to deliver the brief to our requirements (i.e. full female crew, tight timescales), the Kaptcha team were nimble and highly effective – and worked tirelessly to produce some really strong creative work.”

Senior Brand Activation Manager, Barclays


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Your story.

Let's talk.

We meet the people. We capture the moment. And we tell the story, with expertise, passion and integrity.

Because we think that what motivates you and your team to get out of bed every morning is going to be interesting to a world of other people, too. Those are the stories we tell.

Let’s talk about your story. Email hello@kaptcha.tv or call us on 020 7483 4491.

Get in touch

Media Walls

Barclays

Media Walls

How we gave Barclays a globally meaningful expression of purpose – and assets to use again and again.

The client

Barclays calls itself a “British universal bank”.

With a global footprint built over more than 325 years, the business supports consumers and small businesses through retail banking services, and larger businesses and institutions through corporate and investment banking services.

The brief

In our connected world, most of the films we produce are consumed digitally – on laptops and computers. But many large organisations also want to express their purpose very publicly, in their physical estates.

We had already worked with Barclays on their CEO’s ‘Elevator Pitch’ video. Barclays approached us again to reflect the company’s purpose, people and global reach. It was to play on and launch their new giant media walls in their headquarters- a space where employees and customers might pass rapidly through. Our film would have to be visually arresting, only 90” long and understood even without audio.

Creative with Purpose

We created a clear script which explained the equal role of customers, employees and shareholders in the bank’s operation; and the importance of the company’s values to delivering on its mission.

This message was overlaid on stunningly shot footage we filmed of Barclays employees in its locations across the globe. In just one month, our crews shot in London, India, Germany in the various states in the US. This included both night and day aerial material shot in a helicopter to capture Barclays’ prestige global HQ at Canary Wharf.

From the start, we aimed to create visual material which could be re-used countless times to deliver consistent value.

Impact

Our film for Barclays has enjoyed pride of place on media walls in Barclays’ continental HQs in Canary Wharf and New York City.

But just as importantly, our B-roll footage has been used over 100 times since, in other Barclays corporate films, adding prestige and depth without any extra expense.


Share

Your story.

Let's talk.

We meet the people. We capture the moment. And we tell the story, with expertise, passion and integrity.

Because we think that what motivates you and your team to get out of bed every morning is going to be interesting to a world of other people, too. Those are the stories we tell.

Let’s talk about your story. Email hello@kaptcha.tv or call us on 020 7483 4491.

Get in touch